Online Marketing: 18 tips you can implement in one day
Clear, long-term and well thought out online marketing strategies should be the backbone of any marketing activity on the Internet. In addition to all long-term perspectives, there are always a number of options and approaches for quick implementation (so-called "quick wins"). In this blog post, we have collected 18 online marketing tips that you can implement within a day.
Most 404 pages are boring and offer no added value. They merely point out to the user that the page they are looking for is missing. What should be on the 404 pages depends on what website you are running. If it is a blog, you could, for example, present your top-rated or most-read posts. On the other hand, if it is an online shop, it is advisable to integrate the search function on the 404 pages or to present popular products/categories.
The goal should always be to motivate the visitor to make another, relevant click. That is why the 404 pages should always be analyzed. On the one hand, you can determine how many sessions (visits) came to this page and on the other hand how users behaved. For example, you can find out how high the bounce rate was.
Open graph tags (similar to title and meta description in Google search results) provide an improved display of the preview of a page that is to be shared via Facebook.
The following elements can be optimized using Open Graph Tags: title, description, type, and image. Here are two examples of title and image optimization in Open Graphs: The title is marked in the head area of a website and would look like this, for example:
<meta property = "og: title" content = "18 tips you can implement in one day">
With the Open Graph, a preview image can also be defined that optimally addresses the target group:
You can find currently available Open Graph tags and best practices in Facebook's developer documentation for Open Graph Tags. You can then check the correct implementation directly with the Facebook debugger.
Content is often only shared once via Twitter. However, the lifespan of a tweet is very short. Only part of your followers will see it. By repeated sharing, further retweets and more traffic can be achieved. Evergreen content is particularly suitable for this. An example of this is our page on Online Marketing Tools or the Google Analytics Tools page. Both live from updates and can, therefore, be redistributed sensibly again via social media or in the newsletter.
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If you find that you keep hitting your pre-set budget limits in AdWords, you should lower the click price rather than, for example, reducing your advertising time via the ad schedule. Reduce the click price only slightly and watch closely how impressions, clicks, and conversions develop. Adjust the click prices until the budget is exhausted. So you get more clicks at the same cost.
If necessary, you should also check whether you don't want to use a "shared budget". You can find it in the AdWords account under "Settings". There you can create a common budget for several campaigns. This is particularly interesting when the click prices in your market segment are relatively high.
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Your company's legal notice is probably linked from every page of the website. This means that the imprint receives a lot of link juice. You can use this link juice specifically to strengthen sub-pages that are not linked via the navigation, for example. To do this, simply add the pages as a link below the actual imprint.
Online Marketing Tip 6: Analyze referring websites
Use your web analytics tool to identify pages that link to your website and generate many visitors or conversions. Then try to find similar sites, for example via similarweb.com.
Assuming you run a shop for grill accessories and notice that a lot of traffic and conversions come from a grill forum, you should try to find similar sites and to cooperate with these websites.
Online Marketing Tip 7: Reach fans and followers at the right time
Presenting new content around midnight on social media channels promises little success. But even during normal working hours, there are times when it is cheaper to post and times when it is unlikely to reach your target group. In Facebook Insights and other tools, you can quickly find out when your fans are most active and when you should be active. These tools can help you determine the right posting time:
• Facebook: Facebook Insights, FanpageKarma • Twitter: Tweriod, Followerwonk • Instagram: Iconosquare
Pages are deleted from time to time because they are no longer needed. However, if these pages have inbound links, their power will no longer deposit on your domain. So redirect these deleted pages to another relevant page via 301 redirects. So visitors who click on the link land on your page and the link power remains. You can use the Google Search Console or ahrefs to check whether there are any deleted pages with incoming links on your website.
Online Marketing Tip 9: Use internal search to generate ideas for new content
If you have set up your web analysis tool correctly, you can find out what terms your visitors searched for on the website. It is often so easy to see which content is still missing and should, therefore, be created. If you have not yet set up tracking for the internal search, you should do so quickly. In this help, the article explains how you such tracking with implementing Google Analytics can.
Online Marketing Tip 1: Use 404 pages as a marketing tool
Most 404 pages are boring and offer no added value. They merely point out to the user that the page they are looking for is missing. What should be on the 404 pages depends on what website you are running. If it is a blog, you could, for example, present your top-rated or most-read posts. On the other hand, if it is an online shop, it is advisable to integrate the search function on the 404 pages or to present popular products/categories.
The goal should always be to motivate the visitor to make another, relevant click. That is why the 404 pages should always be analyzed. On the one hand, you can determine how many sessions (visits) came to this page and on the other hand how users behaved. For example, you can find out how high the bounce rate was.
Online Marketing Tip 2: Include Open Graph Tags
Open graph tags (similar to title and meta description in Google search results) provide an improved display of the preview of a page that is to be shared via Facebook.
The following elements can be optimized using Open Graph Tags: title, description, type, and image. Here are two examples of title and image optimization in Open Graphs: The title is marked in the head area of a website and would look like this, for example:
<meta property = "og: title" content = "18 tips you can implement in one day">
With the Open Graph, a preview image can also be defined that optimally addresses the target group:
You can find currently available Open Graph tags and best practices in Facebook's developer documentation for Open Graph Tags. You can then check the correct implementation directly with the Facebook debugger.
Online Marketing Tip 3: Tweet old content again
Content is often only shared once via Twitter. However, the lifespan of a tweet is very short. Only part of your followers will see it. By repeated sharing, further retweets and more traffic can be achieved. Evergreen content is particularly suitable for this. An example of this is our page on Online Marketing Tools or the Google Analytics Tools page. Both live from updates and can, therefore, be redistributed sensibly again via social media or in the newsletter.
course Digital marketing training Bangladesh
Online Marketing Tip 4: Reduce AdWords click prices when budget limits are reached
If you find that you keep hitting your pre-set budget limits in AdWords, you should lower the click price rather than, for example, reducing your advertising time via the ad schedule. Reduce the click price only slightly and watch closely how impressions, clicks, and conversions develop. Adjust the click prices until the budget is exhausted. So you get more clicks at the same cost.
If necessary, you should also check whether you don't want to use a "shared budget". You can find it in the AdWords account under "Settings". There you can create a common budget for several campaigns. This is particularly interesting when the click prices in your market segment are relatively high.
121-hour online marketing newsletter:
Don't miss any online marketing news!
The best articles are clearly summarized from 500 sources every week.
We report regularly on the most important industry events and current seminars.
More than 10,000 online marketers are already following the industry with us.
First name *
Your first name...
Surname *
Your last name...
Email *
Your email address...
Online Marketing Tip 5: Link important pages via the imprint
Your company's legal notice is probably linked from every page of the website. This means that the imprint receives a lot of link juice. You can use this link juice specifically to strengthen sub-pages that are not linked via the navigation, for example. To do this, simply add the pages as a link below the actual imprint.
Online Marketing Tip 6: Analyze referring websites
Use your web analytics tool to identify pages that link to your website and generate many visitors or conversions. Then try to find similar sites, for example via similarweb.com.
Assuming you run a shop for grill accessories and notice that a lot of traffic and conversions come from a grill forum, you should try to find similar sites and to cooperate with these websites.
Online Marketing Tip 7: Reach fans and followers at the right time
Presenting new content around midnight on social media channels promises little success. But even during normal working hours, there are times when it is cheaper to post and times when it is unlikely to reach your target group. In Facebook Insights and other tools, you can quickly find out when your fans are most active and when you should be active. These tools can help you determine the right posting time:
• Facebook: Facebook Insights, FanpageKarma • Twitter: Tweriod, Followerwonk • Instagram: Iconosquare
Online Marketing Tip 8: Redirect deleted pages
Pages are deleted from time to time because they are no longer needed. However, if these pages have inbound links, their power will no longer deposit on your domain. So redirect these deleted pages to another relevant page via 301 redirects. So visitors who click on the link land on your page and the link power remains. You can use the Google Search Console or ahrefs to check whether there are any deleted pages with incoming links on your website.
Online Marketing Tip 9: Use internal search to generate ideas for new content
If you have set up your web analysis tool correctly, you can find out what terms your visitors searched for on the website. It is often so easy to see which content is still missing and should, therefore, be created. If you have not yet set up tracking for the internal search, you should do so quickly. In this help, the article explains how you such tracking with implementing Google Analytics can.
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