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Clear, long-term and well thought out online marketing strategies should be the backbone of any marketing activity on the Internet. In addition to all long-term perspectives, there are always a number of options and approaches for quick implementation (so-called "quick wins"). In this blog post, we have collected 18 online marketing tips that you can implement within a day. Online Marketing Tip 1: Use 404 pages as a marketing tool Most 404 pages are boring and offer no added value. They merely point out to the user that the page they are looking for is missing. What should be on the 404 pages depends on what website you are running. If it is a blog, you could, for example, present your top-rated or most-read posts. On the other hand, if it is an online shop, it is advisable to integrate the search function on the 404 pages or to present popular products/categories. The goal should always be to motivate the visitor to make another, relevant click. That is why the 404 pages s