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Lead generation emerges as one of the most efficient ways to guarantee a healthy and lasting relationship between the company and the client. However, what then are leads and what strategies can I use as a company to attract them? To answer this question we have created this publication. Up to date! What are the digital marketing strategies that you use to ensure the generation of qualified  MCA leads  and boost your company on the Internet? Knowing how to attract potential customers is essential, especially when we talk about a buying process that is no longer always done impulsively. Consumers are increasingly demanding and have greater power of investigation and decision, a fact that allows them to ignore what they do not consider interesting. Thus, lead generation emerges as one of the most efficient ways to guarantee a healthy and lasting relationship between the company and the client. However, what are leads then and what strategies can I use as a company to attract them? To ans