How to be popular on Facebook? 8 strategies to get followers and likes
How to be popular on Facebook – That’s a question many marketers ask. That is why we have made this list of 8 strategies to get more likes
How to be popular on Facebook… We’ve heard this a hundred times. Who would have thought that a little blue digital thumbs-up would become one of the most valuable currencies online? Facebook is all about likes, so it’s no surprise that someone with a Facebook page wants to get more likes.
However, as most marketers will (grudgingly) tell you, your Facebook post won’t reach every person who has Liked your Page. This is because the number of likes on your page does not guarantee the size of your audience, it is the potential size that it could have. To get all those likes that really matter, you need relevant and valuable content that people engage with on a regular basis.
While getting more likes is the key to how to be popular on Facebook, getting people to engage with your page on a regular basis is just as important (if not more so).
In this post, we will talk about eight strategies that will not only tell you how to get more likes on Facebook but also how to make your page more attractive. Do you want to focus on one? Click on any of the strategies below to go directly.
So you want to learn how to be popular on Facebook, and you’re probably thinking of likes as your metric to define success. Did you know? You are not wrong.
Whether we like it or not, likes are a key metric of the health of our pages, but not for the reasons most people think. A like can be an empty metric, without importance, without a reason, or a higher objective than being part of the vanity metrics; either way, you can also tell us about the interaction of your content. A like can be a tool to measure and optimize the quality of the content you share on your Facebook account.
If you really want to learn how to be popular on Facebook, you’re going to have to learn how to use likes as the invaluable tool that it really is.
Pro tip: to measure your level of interaction per post, we recommend using this formula “(clicks + reactions + No. of times the content was shared + No. of comments)/Total reach”. You can also use this formula to measure the average engagement level of your entire page, just add the total number of engagements and divide it by the total # of people who saw your posts. You can find this data in your Facebook management panel or in our analytics dashboard.
When you have your level of individual and group interaction, you will be able to start taking action based on this data. For example, which publication should you promote? Setting a scheduled publication, with the aim of getting likes, is a very good way to answer the question: How to be popular on Facebook? This way you will only promote your best content, those publications that stand out above all the others, and of course, those that will be cheaper to promote.
set goals
To learn how to be popular on Facebook we have to talk about your goals. Setting goals for how many new likes you want to get on Facebook will give you something to measure your progress. This will help you better understand what works and what doesn’t. In addition, it will show you where you should continue to invest your time and resources in your Facebook strategy.
Your goals for Likes Earned should have specific and measurable parameters. Calculate an average of the likes you receive each month and use that to set a realistic goal for the following month. For more tips on setting social media goals, check out our blog post on setting smart social media goals.
improve your page
For most people, Facebook will be the first place to find your business online. This means that your Facebook page, in addition to your website, can represent the first impression of your business online for current and potential customers.
As Facebook recently stated in a News Feed update, “Businesses should think of their Page as the foundation of their online identity and not simply as an advertising service.” That’s why to learn how to be popular on Facebook we need to understand the essence of our company, show it in a real way and connect with our audience with our brand personality.
Imagine that this is the first time you visit your Page. Is it easy to find all the information you are looking for? What would a potential customer think of your brand when looking at your Page? To make a good first impression, you need to be constantly looking for ways to improve your Facebook page.
Make sure your profile picture and cover photo are high-quality images and are branded.
Complete the entire “About” section of your Page with the most current and relevant information. We cover this in more detail in our post with step-by-step instructions for setting up your Facebook Page.
Once a month, audit your Facebook Page and remove any old information, irrelevant content, or non-brand photos and videos.
This is a simple concept that bears repeating: you won’t have much luck getting more likes or learning how to be popular on Facebook if people can’t find your page. Here are some things you can do to increase the visibility of your Page.
Include a link to your Facebook page in your newsletter or email signature.
use an electronic signature and learn how to be popular on Facebook
An example is my email signature, which has a link to all Hootsuite social media accounts.
embed plugins like likes or a page plugin on your website. Here are five more ways to integrate social media into your website.
Simultaneously promote your Facebook Page on your other social networks. Send a Tweet to let people know you’re on Facebook and include a link to your Page. It helps a lot if you explain why they should like your Page, for example: “Follow us on Facebook to get the latest video tutorials”.
Do you want to increase your FB page or post engagement, if so please visit the following links https://insta-likes.shop/facebook/
The algorithm Facebook uses to determine which post from your Page shows up in people’s News Feed is designed to show them what they want, and what they don’t want is promotional content disguised as organic content.
Bonus: Download our pro guide to getting more followers on your social networks. These are the tools, techniques, and routines of three of the most recognized digital marketing professionals worldwide.
According to a survey conducted by Facebook, organic posts that are “very promotional” have one or more of these qualities:
They only encourage people to buy a product or install an app.
They entice people to participate in promotions and sweepstakes without any real context.
They use the same content as the ads.
Avoiding these features will help you produce content on Facebook that your followers really want to see, and Facebook will help you deliver it.
Give people what they want. How do you know what kind of content people want from you on Facebook? listening to them If most of the comments on your Page are customer service questions, try to create content that focuses on helping them better use your products. For example, a short video with “secrets” or alternative uses for your product or a series of tutorial videos or photos. Experiment and pay attention to people’s responses.
This post from Fluke Corporation, a manufacturer of test and measurement equipment, features a short video from a customer showing how to use one of their products to fix Christmas lights.
Post at least one piece of Facebook-specific content per week. Companies that treat Facebook as just an advertising channel often only post links to their blog and website. While there’s nothing wrong with posting that on occasion, continuing to promote your other channels isn’t going to drive engagement on your Facebook Page (and honestly, it can be pretty boring). Create Facebook-specific content to increase engagement opportunities and give people a good reason to Like your Page. For example, create images specifically for Facebook or create a shorter version of a video and upload it to your Page. You can include a link to the full version on YouTube or your website in the description.
Expect them to share your content. When your followers share your Facebook posts, it increases your organic reach, giving you a better chance of getting more likes. It also indicates that someone enjoyed your content so much that they were motivated to share it on their personal networks, putting that information in their name. This makes sharing your content, as a metric, one of the most valuable and important things on your Facebook Page.
What makes content be shared or how to be popular on Facebook? According to the Psychology of Sharing, a study by the New York Times Customer Insights Group, there are five main motivations for why people share content on social media:
To provide valuable and entertaining content to others.
To define ourselves against others.
To grow and foster our relationships.
Personal fulfillment.
To talk about causes or brands.
You will find that the common theme between most of these motivations is relationships, growing them, nurturing them, or defining them. Create content that falls into one of these categories and see if it gets shared more than other content.
This is an example of a piece of content that was shared 2,000 times from Innocent Drinks, a London-based smoothie and juice company.
Why was this content shared so much? For starters, it’s hilarious and relevant to most people who work in an office who come back from vacation and get the same questions over and over again. This post, a simple image created specifically for Facebook, doesn’t directly sell shakes, but it does position Innocent Drinks as an entertainment brand you’d like on Facebook. The more followers they get on Facebook because of engaging content like this, the more receptive they will be when the time is right for a post that directly sells the product, like this video.
Stay organized and post continuously. Posting consistently is one of the best practices cited by Facebook, highlighting that “being consistent in the quality and types of posts you create can help people know what type of content to expect from you and how it relates to your business”. Create a content and posting schedule in advance to help keep your Facebook content strategy organized and consistent.
Bonus: Download our pro guide to getting more followers on your social networks. These are the tools, techniques, and routines of three of the most recognized digital marketing professionals worldwide.
If you want to continue with your “How to be popular on Facebook” plan, you better take care of those who already did it. Seeing unanswered comments or questions on a brand’s Facebook Page for days, weeks, or even months can be off-putting to potential followers. Respond to any comments, whether they’re on your posts or directly on your Page.
Add a column in your Hootsuite dashboard that tracks all the posts people make to your page, as well as the likes or comments they make on those posts. You can also add a column for all the posts you’ve made to your Page and monitor engagement from your Hootsuite dashboard.
Assign messages to other people on your team to follow up on within Hootsuite, to ensure that no comment goes unanswered on your Page.
Plan Facebook campaigns that fit into your overall marketing initiatives or act as stand-alone campaigns. Be proactive by planning these campaigns in advance and assigning them to your overall content calendar, you will have a supply of content to share that will help you get more likes. Before you plan all your campaigns, make sure they comply with the Facebook promotions terms and policies.
Monitor the Facebook Pages of competitors or brands you admire and draw inspiration from. You can learn a lot about what resonates with your audience by analyzing what has been successful (or not) with your competitors.
Find a creative way to use user-generated content (UGC). Including a UGC element in your social media campaign can help you generate leads and build your brand through the voice of your audience. Here are some examples of successful UGC campaigns that focused on social media.
Invest resources in videos. There are more than 4 billion video views on Facebook every day. Videos you post on Facebook will automatically play when they appear in people’s News Feeds, which can increase the number of views and interactions. Many publishers of “viral” content on Facebook are concentrating more time and resources on video production. As this Digiday post shows, “Elite Daily is pouring resources into video, which, unlike written content that goes viral, continues to grow rapidly on Facebook.”
On Facebook, desktop ads have 8.1x higher click-through rates than traditional web ads. In mobile ads, this number increases even more with a click-through rate that is 9.1 times higher. Therefore, one of the most effective ways to be popular on Facebook is through your ads.
Promote your Page through Facebook Ads. You can reach more potential followers for your Page through detailed targeting options like their location, demographics, interests, behaviors, or connections.
Boost individual posts on your Page. If you notice that one of your Facebook posts is performing well, consider boosting it with a paid ad. You can back it with any amount of money you decide, and you can take advantage of Facebook’s extensive targeting opportunities. Depending on your investment, Facebook will give you an estimated number of people you can reach.
This is the last time you will ask yourself how to be popular on Facebook because if you follow this strategy you will reach that goal very soon. Analyzing the information on a Facebook Page can give you a clear view of who your followers are, which will help you better target your campaigns on how to be popular on Facebook. You’ll also be able to identify the types of posts that have the highest average reach and engagement, plus you’ll be able to use that information to create more of the content your audience wants on Facebook.
To learn more, check out our blog post where we talk about the 26 Social Media KPIs You Can Monitor to Measure Your Social Media Success Beyond the Number of Followers You Have.
Create weekly reports using Hootsuite Analytics that measure the number of Likes your Page receives, where those followers are coming from, and the engagement your posts have generated this week. Use this information to correct your content the following week if necessary.
Make a monthly audit of the performance of your Page. Use this information to set monthly goals and develop a strategy for how you are going to achieve them.
Now that you have a strategy to get more likes on Facebook, it’s time to focus on interacting with them. After all, if your posts don’t get enough engagement, it means your content isn’t inspiring people to do something. And that means your Facebook Page isn’t providing real value to your business.
How to be popular on Facebook… We’ve heard this a hundred times. Who would have thought that a little blue digital thumbs-up would become one of the most valuable currencies online? Facebook is all about likes, so it’s no surprise that someone with a Facebook page wants to get more likes.
However, as most marketers will (grudgingly) tell you, your Facebook post won’t reach every person who has Liked your Page. This is because the number of likes on your page does not guarantee the size of your audience, it is the potential size that it could have. To get all those likes that really matter, you need relevant and valuable content that people engage with on a regular basis.
How to be popular on Facebook (the right way)
While getting more likes is the key to how to be popular on Facebook, getting people to engage with your page on a regular basis is just as important (if not more so).
In this post, we will talk about eight strategies that will not only tell you how to get more likes on Facebook but also how to make your page more attractive. Do you want to focus on one? Click on any of the strategies below to go directly.
Why Facebook Likes Matter
So you want to learn how to be popular on Facebook, and you’re probably thinking of likes as your metric to define success. Did you know? You are not wrong.
Whether we like it or not, likes are a key metric of the health of our pages, but not for the reasons most people think. A like can be an empty metric, without importance, without a reason, or a higher objective than being part of the vanity metrics; either way, you can also tell us about the interaction of your content. A like can be a tool to measure and optimize the quality of the content you share on your Facebook account.
If you really want to learn how to be popular on Facebook, you’re going to have to learn how to use likes as the invaluable tool that it really is.
Pro tip: to measure your level of interaction per post, we recommend using this formula “(clicks + reactions + No. of times the content was shared + No. of comments)/Total reach”. You can also use this formula to measure the average engagement level of your entire page, just add the total number of engagements and divide it by the total # of people who saw your posts. You can find this data in your Facebook management panel or in our analytics dashboard.
How to be popular on Facebook with Hootsuite Analytics
When you have your level of individual and group interaction, you will be able to start taking action based on this data. For example, which publication should you promote? Setting a scheduled publication, with the aim of getting likes, is a very good way to answer the question: How to be popular on Facebook? This way you will only promote your best content, those publications that stand out above all the others, and of course, those that will be cheaper to promote.
set goals
To learn how to be popular on Facebook we have to talk about your goals. Setting goals for how many new likes you want to get on Facebook will give you something to measure your progress. This will help you better understand what works and what doesn’t. In addition, it will show you where you should continue to invest your time and resources in your Facebook strategy.
Your goals for Likes Earned should have specific and measurable parameters. Calculate an average of the likes you receive each month and use that to set a realistic goal for the following month. For more tips on setting social media goals, check out our blog post on setting smart social media goals.
improve your page
For most people, Facebook will be the first place to find your business online. This means that your Facebook page, in addition to your website, can represent the first impression of your business online for current and potential customers.
As Facebook recently stated in a News Feed update, “Businesses should think of their Page as the foundation of their online identity and not simply as an advertising service.” That’s why to learn how to be popular on Facebook we need to understand the essence of our company, show it in a real way and connect with our audience with our brand personality.
Imagine that this is the first time you visit your Page. Is it easy to find all the information you are looking for? What would a potential customer think of your brand when looking at your Page? To make a good first impression, you need to be constantly looking for ways to improve your Facebook page.
Make sure your profile picture and cover photo are high-quality images and are branded.
Complete the entire “About” section of your Page with the most current and relevant information. We cover this in more detail in our post with step-by-step instructions for setting up your Facebook Page.
Once a month, audit your Facebook Page and remove any old information, irrelevant content, or non-brand photos and videos.
Increase the visibility of your Page
This is a simple concept that bears repeating: you won’t have much luck getting more likes or learning how to be popular on Facebook if people can’t find your page. Here are some things you can do to increase the visibility of your Page.
Include a link to your Facebook page in your newsletter or email signature.
use an electronic signature and learn how to be popular on Facebook
An example is my email signature, which has a link to all Hootsuite social media accounts.
embed plugins like likes or a page plugin on your website. Here are five more ways to integrate social media into your website.
Simultaneously promote your Facebook Page on your other social networks. Send a Tweet to let people know you’re on Facebook and include a link to your Page. It helps a lot if you explain why they should like your Page, for example: “Follow us on Facebook to get the latest video tutorials”.
Do you want to increase your FB page or post engagement, if so please visit the following links https://insta-likes.shop/facebook/
Create better content
The algorithm Facebook uses to determine which post from your Page shows up in people’s News Feed is designed to show them what they want, and what they don’t want is promotional content disguised as organic content.
file icon
Bonus: Download our pro guide to getting more followers on your social networks. These are the tools, techniques, and routines of three of the most recognized digital marketing professionals worldwide.
Opportunities do not present themselves. Download the guide today!
According to a survey conducted by Facebook, organic posts that are “very promotional” have one or more of these qualities:
They only encourage people to buy a product or install an app.
They entice people to participate in promotions and sweepstakes without any real context.
They use the same content as the ads.
Avoiding these features will help you produce content on Facebook that your followers really want to see, and Facebook will help you deliver it.
Give people what they want. How do you know what kind of content people want from you on Facebook? listening to them If most of the comments on your Page are customer service questions, try to create content that focuses on helping them better use your products. For example, a short video with “secrets” or alternative uses for your product or a series of tutorial videos or photos. Experiment and pay attention to people’s responses.
This post from Fluke Corporation, a manufacturer of test and measurement equipment, features a short video from a customer showing how to use one of their products to fix Christmas lights.
Post at least one piece of Facebook-specific content per week. Companies that treat Facebook as just an advertising channel often only post links to their blog and website. While there’s nothing wrong with posting that on occasion, continuing to promote your other channels isn’t going to drive engagement on your Facebook Page (and honestly, it can be pretty boring). Create Facebook-specific content to increase engagement opportunities and give people a good reason to Like your Page. For example, create images specifically for Facebook or create a shorter version of a video and upload it to your Page. You can include a link to the full version on YouTube or your website in the description.
Expect them to share your content. When your followers share your Facebook posts, it increases your organic reach, giving you a better chance of getting more likes. It also indicates that someone enjoyed your content so much that they were motivated to share it on their personal networks, putting that information in their name. This makes sharing your content, as a metric, one of the most valuable and important things on your Facebook Page.
What makes content be shared or how to be popular on Facebook? According to the Psychology of Sharing, a study by the New York Times Customer Insights Group, there are five main motivations for why people share content on social media:
To provide valuable and entertaining content to others.
To define ourselves against others.
To grow and foster our relationships.
Personal fulfillment.
To talk about causes or brands.
You will find that the common theme between most of these motivations is relationships, growing them, nurturing them, or defining them. Create content that falls into one of these categories and see if it gets shared more than other content.
This is an example of a piece of content that was shared 2,000 times from Innocent Drinks, a London-based smoothie and juice company.
Why was this content shared so much? For starters, it’s hilarious and relevant to most people who work in an office who come back from vacation and get the same questions over and over again. This post, a simple image created specifically for Facebook, doesn’t directly sell shakes, but it does position Innocent Drinks as an entertainment brand you’d like on Facebook. The more followers they get on Facebook because of engaging content like this, the more receptive they will be when the time is right for a post that directly sells the product, like this video.
Stay organized and post continuously. Posting consistently is one of the best practices cited by Facebook, highlighting that “being consistent in the quality and types of posts you create can help people know what type of content to expect from you and how it relates to your business”. Create a content and posting schedule in advance to help keep your Facebook content strategy organized and consistent.
Bonus: Download our pro guide to getting more followers on your social networks. These are the tools, techniques, and routines of three of the most recognized digital marketing professionals worldwide.
Be sensitive and understanding
If you want to continue with your “How to be popular on Facebook” plan, you better take care of those who already did it. Seeing unanswered comments or questions on a brand’s Facebook Page for days, weeks, or even months can be off-putting to potential followers. Respond to any comments, whether they’re on your posts or directly on your Page.
Add a column in your Hootsuite dashboard that tracks all the posts people make to your page, as well as the likes or comments they make on those posts. You can also add a column for all the posts you’ve made to your Page and monitor engagement from your Hootsuite dashboard.
Assign messages to other people on your team to follow up on within Hootsuite, to ensure that no comment goes unanswered on your Page.
Plan monthly campaigns
Plan Facebook campaigns that fit into your overall marketing initiatives or act as stand-alone campaigns. Be proactive by planning these campaigns in advance and assigning them to your overall content calendar, you will have a supply of content to share that will help you get more likes. Before you plan all your campaigns, make sure they comply with the Facebook promotions terms and policies.
Monitor the Facebook Pages of competitors or brands you admire and draw inspiration from. You can learn a lot about what resonates with your audience by analyzing what has been successful (or not) with your competitors.
Find a creative way to use user-generated content (UGC). Including a UGC element in your social media campaign can help you generate leads and build your brand through the voice of your audience. Here are some examples of successful UGC campaigns that focused on social media.
Invest resources in videos. There are more than 4 billion video views on Facebook every day. Videos you post on Facebook will automatically play when they appear in people’s News Feeds, which can increase the number of views and interactions. Many publishers of “viral” content on Facebook are concentrating more time and resources on video production. As this Digiday post shows, “Elite Daily is pouring resources into video, which, unlike written content that goes viral, continues to grow rapidly on Facebook.”
Use Facebook Ads
On Facebook, desktop ads have 8.1x higher click-through rates than traditional web ads. In mobile ads, this number increases even more with a click-through rate that is 9.1 times higher. Therefore, one of the most effective ways to be popular on Facebook is through your ads.
Promote your Page through Facebook Ads. You can reach more potential followers for your Page through detailed targeting options like their location, demographics, interests, behaviors, or connections.
Boost individual posts on your Page. If you notice that one of your Facebook posts is performing well, consider boosting it with a paid ad. You can back it with any amount of money you decide, and you can take advantage of Facebook’s extensive targeting opportunities. Depending on your investment, Facebook will give you an estimated number of people you can reach.
Use analytics to your advantage
This is the last time you will ask yourself how to be popular on Facebook because if you follow this strategy you will reach that goal very soon. Analyzing the information on a Facebook Page can give you a clear view of who your followers are, which will help you better target your campaigns on how to be popular on Facebook. You’ll also be able to identify the types of posts that have the highest average reach and engagement, plus you’ll be able to use that information to create more of the content your audience wants on Facebook.
To learn more, check out our blog post where we talk about the 26 Social Media KPIs You Can Monitor to Measure Your Social Media Success Beyond the Number of Followers You Have.
Create weekly reports using Hootsuite Analytics that measure the number of Likes your Page receives, where those followers are coming from, and the engagement your posts have generated this week. Use this information to correct your content the following week if necessary.
Make a monthly audit of the performance of your Page. Use this information to set monthly goals and develop a strategy for how you are going to achieve them.
Now that you have a strategy to get more likes on Facebook, it’s time to focus on interacting with them. After all, if your posts don’t get enough engagement, it means your content isn’t inspiring people to do something. And that means your Facebook Page isn’t providing real value to your business.
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