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The financial sector, previously, was not innovative in its marketing campaigns. This has changed, now we can see more innovative and attractive financial campaigns. Technological advances, the internet, and the need for competitiveness have forced, in some way, companies in the financial sector to rethink the way to reach their current and potential customers. Although many people, especially those not directly involved with this type of business, think that it is difficult to find new and imaginative ideas that lead to conversions, this is not the case. Today we are going to give you ten absolutely epic examples of companies that have used bank marketing successfully. This also shows that any type of industry can run creative and innovative campaigns if approached from the right angle. Take a look at the ten we have selected: 10 examples of financial marketing that revolutionized the sector As we already mentioned, the way in which companies contact their clients has undergone chang...

Digital marketing has transformed the relationship between companies and their consumers. But why is this strategy important? What are the real benefits for your business? Here are some of the main advantages of digital marketing: 1. More interactivity with the public. One of the characteristics that make digital marketing more and more adopted in relation to traditional media is interactivity with the public. Think about it: a newspaper ad or a television ad represents a one-way communication model. The brand conveys a message but does not establish a dialogue with the public. With digital channels, on the other hand, the public can interact with brands, give opinions about products and services, and share content, all with a single click. 2. Allows you to precisely segment your audience One of the biggest problems with traditional marketing is that there is no control over who is affected by a campaign. Sure, it is possible to choose a newspaper or television station that is more ali...